About Us

Red Communication Australia is owned and operated by Peter James Ryan one of Australia's leading retail strategy consultants who has demonstrated a long held passion for retail businesses and the people who work in them.

Red Communication Australia is an independent consulting organisation dedicated to helping retail businesses set their retail compass® to find true north sustainable profit growth. As an independent strategic resource with no production or implementation divisions or businesses which can financially benefit from recommendations and advice given, red communication works with client retail businesses and individuals to improve their performance through strategic advice, mentoring, inspiration, direction and shared implementation in a manner where integrity is built into the process.

Driven to assist the ongoing improvement of retail thinking and implementation and using the unique retail compass system®, red communication australia works with like minded retail focussed organisations to develop and implement pragmatic marketing based business solutions which continually improve their competitive position.

About Peter James Ryan

Peter is a strategic marketing consultant with over 25 years of marketing and promotional experience. Having worked in roles as diverse as business management, marketing management, consulting and creative services through a myriad of categories and businesses, Ryan has a unique perspective on how to apply marketing thinking to the retail field. Acknowledged as a passionate advocate of the retail industry, his love affair with the category can be traced back to family involvement in the ownership and operation of various retail businesses.

Peter's previous experience includes Group General Manager of The Banks Group (marketing consulting & research), Head of Marketing for St. George Bank Group, Head of Strategy for Lunn Dyer Group, Head of Strategy & Creative for Harrison Holt BBDO and more recently Head of Strategic Planning for IdeaWorks.

He has been responsible for the development of some of Australia's leading retail initiatives, retail brands, retail environments and retail service initiatives.

At Red Communication Australia, Ryan applies his unique vision and thinking with energy and passion, to help retail businesses achieve their true potential.

Range of services

Each individual retail focussed client has a different set of needs and an individual set of circumstances, requiring a tailored solution. The following list is provided as an indicative menu from which to choose.

1. The Retail Compass System®
2. Independent Strategy Consulting & Advice
3. Business Development
4. Independent Marketing Consulting & Advice
5. Brand Development
6. Product Development
7. Customer Profiling
8. Promotional Planning
9. Project Management
10. Independent Implementation Direction & Management of Third Party Agencies & Contractors
11. Workshop Facilitation
12. Inspirational Presentations
13. Specific Topic Presentations & World's Best Practice Case Studies
14. Strategic Reports & Articles
15. Research
16. Tracking & Analysis
17. Individual Mentoring & Inspiration
18. Independent Marketing Audits & Reports
19. World Retail Study Tours & Store Visits
20. Educational & Training Services

The people we have worked with